I’m a Nashville, Tennessee girl at heart currently living in the charming town of Savannah, Georgia. After joining Alpha Delta Pi and graduating from Western Kentucky University, I married my college sweetheart and life has taken us on a wildly fun ride ever since.

Just five years after graduating college, I had started, scaled, and sold my first business: a full-service luxury travel agency that reached multi-millions of dollars in annual sales, a team of incredible women, a celebrity clientele, and most importantly — a whole lot of life lessons learned.

Nowadays, entrepreneurship looks less like traveling the world and more like following my heart’s calling to candidly share my story with college students. There’s so much I wish I could go back in time and tell a younger version of myself — so in a way, that’s exactly what I plan to do. I want to empower as many college students as I can to take OWNERSHIP of their own lives and create their own ‘brand of beautiful.’

College women are drowning in a world that stresses the importance of outwardly achievements. They're often taught "what" to think and do in life, but they aren't often enough taught "how" to think, or define their version of a successful, beautiful life.

Ambition is a common characteristic of college women. But what are they being ambitious towards? Is it the happiness she experiences in her everyday, ordinary life? What about how excited she is (or isn't) to wake up each morning, get out of bed, and live out a day in her own shoes?

By the end of this presentation, participants will be able to:

- Recognize special strengths and abilities that already live inside of them.
- Combat self-doubts and fears around finding their “place” in the post-grad world.
- Acknowledge the challenges that await in their post-grad life, and prepare for how they can tackle them head-on.
- Independently begin intentional, critical thinking about their future – beyond their budding careers.
- Strategize unique action steps they can immediately implement as they begin walking towards their own brand of a beautiful life.

Bailie White is a known champion of college women taking ownership of and living out what she has coined as their own brand of beautiful. What pieces of your life – from regular, ordinary joys to a fulfilling, thriving career – come together to make one complete, uniquely beautiful personal brand? Let us never forget the utmost importance of your personal brand, offline.

But what about when we take our brands of beautiful online? We’d be living in a false reality to believe an online presence wasn’t something that college students want to have, and arguably need to have, in today’s world. So how can college students show up intentionally online, with their future and their dreams in mind?

Learning Objectives
By the end of the presentation, participants will be able to:

- Differentiate between online and offline appropriate shares.
- Develop a healthier relationship with their digital footprints.
- Position themselves competitively online to potential employers, colleagues, clients, customers, and more.
- Have fun with social media with their future in mind – in a stress free way!

Recruitment lasts one week, but a sisterhood lasts forever. So how can Potential New Members prepare for a week that holds the weight of – well, forever on it?

As a sorority girl turned entrepreneur, podcaster, wife and mom who is living out her own brand of beautiful, I can look back at over a decade of my own life and see how the decision I made on my own preference night has woven its way into almost every life chapter since.

It’s easy to look back because hindsight is always 20/20, but what about when you’re a PNM looking out into the unknown future of recruitment?

Their vision might seem blurry, but it doesn’t have to be!

By the end of the presentation, PNMs will be able to:

- Take ownership of their own, individual recruitment experience.
- Feel confident showing up as their truest, most genuine selves during the recruitment process.
- Experience clear vision on what they’re looking for in their sorority experience – during college and beyond.
- Destress, breathe easier, and ENJOY the excitement of rush week!