PRESENTATION: Strategies to develop your spokesperson mojo for your chapter/council
Everyone can become an awesome spokesperson for their chapter. The key is learning the “tricks of the trade” – how to formulate a compelling, memorable message that will make you stand out above the crowd for all the right reasons. The skills you will learn in this session will strengthen your presentation skills, build your confidence when confronted with challenging communications situations, help you ace job interviews and prepare you for post-graduation success.
This workshop will focus on message development, so that you will gain an understand of how to persuade and influence in 30 seconds or less. During this hands-on workshop, you will develop messages about your chapter and university, and will create an “elevator speech” (a short, compelling sound-bite about your chapter) for use in all presentation settings – whether that be one-on-one discussions with parents/family, university leaders, lawmakers and civic leaders or large-group settings such as student leadership and Greek conferences. Finally, you’ll learn how to navigate challenging communications situations and how to pivot to positive messaging.
By the end of the presentation, participants will be able to:
1. Framework of persuasion and why every brother and sister must become an awesome spokesperson for their chapter and university
2. Learn to construct memorable messages that can be delivered in 30 seconds or less
3. Create an “elevator speech” (short compelling soundbite about your chapter/university)
4. Learn the factors that influence spokesperson credibility and how you can bolster your spokesperson mojo
5. Strategies to be awesome in any communications setting from job interviews and media interviews to formal presentations
6. Tips for managing difficult questions and navigating challenging communications situations
7. Learn the art of pivoting to positive messages
How this workshop benefits Greek programs:
1. This workshop is designed to help all students learn the skills needed to be effective spokespersons for their chapter, Greek Life and their university. Misinformation abounds about Greek Life. Positive and negative perceptions are formed every time a person – inside or outside the campus – meets a brother or sister. If all Greeks embraced their role as spokespersons, Greek organizations would likely have an even broader base of community and university support.
2. When students can speak articulately about their chapter and university, they help to promote positive perceptions that benefit Greek Life.
3. When students are trained and understand how to deliver memorable messages and pivot to positive messaging, they can actively work to dispel the myths about Greek Life and correct misinformation.