As the founder of Jen on a Jet Plane, LLC, Jen Ruiz creates and shares content that inspires and empowers students to travel more and turn their passion into a business. Jen is a 3-time TEDx speaker, 6-time bestselling author, and 6-time national award-winning writer. She's also a sister of Delta Phi Epsilon from Florida International University.

With over 10 years of experience in this field, Jen has built a loyal and engaged audience of more than 375,000 travelers. She has been featured in Forbes, The Washington Post, ABC News, and other media outlets.

Jen leverages her skills in public speaking, blogging, and travel writing to partner with global brands and destinations such as Airbnb, Samsonite, Audible, Meta, and Viking Cruises.

Jen's social media content has garnered more than 100M views and her new memoir, "12 Trips in 12 Months", tells the story of how she quit her job as a lawyer after visiting 41 cities across 11 countries in one year. It is a LibraryReads Top New Release in 2024.

Greek life is all about brotherhood, sisterhood, and tradition—but if your chapter isn’t active on social media, you’re missing out on the biggest tool to attract new members, engage alumni, and build your reputation. The best Greek organizations aren’t just showing up at events—they’re showing up online.

Jen Ruiz, a six-figure influencer and TEDx speaker, will show you how to make your chapter stand out using the same strategies top brands use to grow their following. Whether you’re looking to boost recruitment, increase campus influence, or just make your chapter look like the place to be, this session will teach you how to use social media to take your Greek life to the next level.

Key Takeaways:

1. Content That Converts – The types of posts that attract potential new members and get engagement.
2. Social Proof = Social Success – How to use testimonials, UGC (user-generated content), and media mentions to boost your chapter’s credibility.
3. The Algorithm Advantage – Insider tips for increasing your reach with trending audio, strategic posting times, and engagement hacks.

By the end of this session, you’ll have a clear social media strategy to make your chapter more visible, more engaging, and more influential—both online and on campus.

Does your organization need to raise $5K in 10 days for philanthropy? Build the best homecoming float in 30 days? Crush recruitment with a 60-day summer prep challenge?

Nothing sparks action like a challenge.

Challenges create momentum, build teamwork, and drive real results. Jen Ruiz knows this firsthand—while working full-time as a lawyer, she set out to take 12 trips in 12 months, flying to bucket-list destinations like Iceland, Japan, and Greece while still showing up for court on Monday morning.

That challenge didn’t just change her travel habits—it changed her life. Today, she’s an award-winning travel writer and content creator, proving that structured challenges can open doors and spark real transformation.

In this high-energy session, Jen will show students how to use challenges to level up their organization, increase engagement, and achieve goals faster than they thought possible.

Key Takeaways:

1. How to Design a Winning Challenge – Setting a goal with a clear timeline that excites and motivates members.
2. Accountability Hacks for Success – Using public commitment, social media, and gamification to keep momentum strong.
3. Making It Fun & Engaging – Creative ways to get every member involved, from rewards to friendly competition.

This talk will leave students inspired to take action, equipped with a step-by-step framework to make their next big goal happen, and ready to see what’s possible when they work together toward a shared challenge.

You’re already posting—why not make it work for you? Whether you're snapping photos at the latest mixer, sharing your chapter’s events, or just vibing on TikTok, your social media presence is shaping how people see you. What if you could turn that into career opportunities, brand deals, or even your dream job?

Jen Ruiz, a lawyer-turned-travel writer and six-figure entrepreneur, used social media to pivot careers, build a personal brand, and land major opportunities—from TEDx talks to national TV features. In this session, she'll break down how you can use social media strategically to stand out, build connections, and turn your online presence into real-world success.

Key Takeaways:

1. Brand Like a Boss – How to craft a personal brand that makes you stand out to recruiters, brands, and future employers.
2. The Social Media Resume – Why your Instagram, LinkedIn, and TikTok matter more than your GPA (and how to make them work for you).
3. Monetize & Maximize – Real ways to turn your content into paid gigs, career opportunities, and networking gold.

This session is all about leveraging what you’re already doing online and turning it into something bigger. Whether you're looking to land an internship, get noticed by recruiters, or even start making money on the side, you’ll leave with a roadmap to go from just posting to actually profiting.

College is one of the first times you’ll meet people from completely different backgrounds—whether it’s a roommate from another state, an international student in your class, or someone with totally different life experiences than you. For Greek organizations, knowing how to connect across differences isn’t just a social skill—it’s key to strong recruitment, leadership, and creating a more inclusive, respected chapter.

Jen Ruiz knows what it’s like to step outside her comfort zone. A former lawyer who left the courtroom to travel full-time, Jen has visited 50+ countries solo, navigating cultural differences in places like Kazakhstan, Slovakia, and Jordan. She’s learned how to make friends anywhere, have meaningful conversations despite language barriers, and break through awkwardness to build real connections. Now, she’s bringing those lessons back to help students do the same.

In this engaging session, Jen will share real stories from her travels and teach students how to confidently connect with people from different backgrounds—whether it’s during recruitment, networking events, or everyday campus life.

Key Takeaways:

1. From Fear to Curiosity – How to shift from feeling uncomfortable around differences to embracing new perspectives with confidence.
2. Finding Common Ground – Practical strategies to build instant connections, even when you don’t seem to have much in common.
3. Conversations That Matter – How to engage in respectful, meaningful discussions and avoid awkward or unintentionally offensive moments.
4. Becoming a Leader in Inclusion – How to make your organization known as a welcoming, socially aware group that values diversity.

By the end of this session, students will feel more confident in their ability to engage with new people, better equipped to create an inclusive, thriving chapter, and ready to see the world—not just through their own lens, but through the eyes of the incredible people they meet along the way.