Chirag Nijjer is a leading expert in simplifying complex marketing concepts into practical advice. He's known for his engaging digital content and exciting global speaking engagements, amassing over 7 million views and a community of over 60,000 fans on various social media platforms including TikTok. Chirag has spoken at places like History Channel, DigiMarCon, and Google.

The son of Punjabi-Indian immigrants, Chirag's passion for brand marketing started in his family's NYC clothing stores. Frustrated by the lack of accessible business education, he pursued a B.A. in Economics and a focus in Entrepreneurship at Lafayette College and joined Zeta Psi Fraternity, serving as chapter President.

In Chirag's "9-5", he is a celebrated member at Google, working with some of the world's largest global brands as an expert in crisis management and proactive problem-solving.

For Chirag's "5-9", he is a dynamic speaker and insightful advisor, having worked with hundreds of businesses and universities worldwide. Chirag's core theories and frameworks help instill confidence in college students to develop intentional brand stories and actionable marketing strategies that work on college campuses. He has also been featured in the hit HISTORY docu-series ‘Mega Brands That Built America’ alongside business experts like Gary Vaynerchuk.

In today's dynamic and interconnected world, the power of storytelling transcends traditional communication methods. "But What’s The Story? Building an Organizational Narrative That Excites" is a keynote presentation designed for college fraternity and sorority members. This program will delve into the transformative power of storytelling to clarify messages, attract dedicated members, and inspire action within the organization. Attendees will learn how to craft and utilize a compelling organizational narrative that not only unifies and energizes current members but also draws in new members and strengthens relationships with key stakeholders.

Objectives:

1. Unify Existing Members to Remain Active. Learn how to create a shared story that resonates with all members, fostering a sense of belonging and commitment, discover techniques to continuously engage members through storytelling making their participation meaningful and relevant, and illustrate the importance of internal communication and narrative consistency in maintaining enthusiasm and involvement.

2. Attract New Members That Align With Their Core Identities. Explore strategies to craft a narrative that reflects the organization's values and mission, attracting like-minded individuals, develop a storytelling approach that highlights the unique aspects and benefits of membership making it appealing to potential recruits, and identify how to use storytelling in recruitment campaigns, social media, and events to draw in prospective members who resonate with the organization's core identity.

3. Connect With Larger Ecosystems/Stakeholders in a Positive Narrative. Describe the role of storytelling in building and maintaining positive relationships with college administration, alumni, and other stakeholders, articulate the organization's impact and contributions to the broader community through compelling narratives, and develop strategies to align the organization's story with the interests and values of external stakeholders, fostering support and collaboration.

4. Attract and Retain Dedicated Alumni That Support the Story. Discover how to keep alumni engaged and invested in the organization's ongoing story and success, create narratives that celebrate alumni achievements and integrate their experiences into the organization's history, and explore ways to involve alumni in storytelling efforts, ensuring their continued connection and support.

In an increasingly competitive job market, every college graduate possesses a degree, some organizational involvement, and various experiences. However, what sets individuals apart is the ability to craft and communicate a compelling personal brand narrative. "The Story of You: Crafting a Personal Brand Narrative That Resonates and Inspires" is a keynote presentation designed for fraternity and sorority members. This program emphasizes the importance of intentional personal storytelling to build a unique brand that stands out to future employers and propels career success.

Overview:
This engaging and interactive keynote will guide students through the process of identifying and articulating their unique personal stories. By harnessing the power of narrative, participants will learn how to confidently present themselves, showcasing their strengths, values, and experiences in ways that resonate with employers and inspire professional growth.

Objectives:

1. Identifying the Power of Personal Narrative. Discover why personal storytelling is a critical tool for career success, discuss the elements that make a personal story compelling and memorable, and discover how a well-crafted narrative can differentiate you in a crowded job market.

2. Identifying Core Strengths and Values. Reflect on personal experiences, achievements, and values that define your unique identity, summarize techniques to identify and articulate your core strengths and how they align with your career aspirations, and identify the importance of authenticity in building a personal brand narrative.

3. Crafting a Resonant Personal Brand. Develop a structured approach to creating a personal brand narrative that highlights your unique qualities, discover how to weave together academic achievements, organizational involvement, and personal experiences into a cohesive story, and explore practical examples and case studies of successful personal branding.

4. Communicating Your Narrative with Confidence. Gain confidence in articulating your personal story in various contexts, such as interviews, networking events, and social media, discover effective communication techniques to ensure your narrative resonates with diverse audiences, and implement strategies to adapt and refine your narrative as you grow and evolve in your career.

5. Leveraging Your Personal Brand for Career Success. Discover how to use your personal narrative to build a strong professional network, illustrate how to align your personal brand with potential career opportunities and organizational cultures, and summarize ways to maintain and enhance your personal brand throughout your career journey.

Participants will leave with a clear understanding of how to build and present a personal brand narrative that stands out and inspires. This keynote will empower fraternity and sorority members to approach their career journeys with confidence, clarity, and a compelling story that resonates with future employers and professional networks.