Bill Williams: Getting Media Attention in College

Getting media attention in college is possible! 30 years ago, Bill Williams was faced with a problem keeping in touch with his sales staff spread throughout the Midwest. The internet and email were new so he decided that these new technologies might solve his problem. The staff all had email … but they never checked it, so Bill decided to send out a “Thought for the Day.” Some were humorous, others were just interesting facts or stories. And it worked! They started to read their emails every day …and they shared these stories with their clients, and THEY asked to get on the distribution list and it just grew. Today, decades later, hundreds of folks across the nation and overseas too are getting these daily missives. In episode 547 of the Fraternity Foodie Podcast, we find out why Bill decided on Texas Tech for his undergraduate experience, how Bill decided that email humor was the way to engage his staff, where all the content comes from for his emails, how his life has changed since then, how to get more media attention while you’re in college, how college students can bring change to our government, what is the Million Dollar Round Table, and how college students can start to build long term wealth. Enjoy!

Link: https://www.youtube.com/watch?v=Znn1Kl3RP6s